For queer youth, coming out can still be difficult. So to launch Bonds’ first ever Pride range, we created Bonds OUT NOW — a campaign featuring everyday queer Aussies celebrating how long they’ve been ‘out now’ for, as a way to help queer youth feel supported to live out and proud.

The campaign also featured the ‘Out Now’ Exhibition held on Oxford Street during Mardi Gras.

Awards summary: 2021 Cannes Lions Brand Experience & Activation SHORTLIST, Adfest GRANDE for Humanity, Adfest Outdoor Lotus GOLD, Adfest Outdoor Lotus SILVER, AWARD Social Media GOLD, Clio BRONZE in Fashion & Beauty, Adfest Media Lotus GOLD, Adfest Design Lotus BRONZE, Spikes Digital SILVER