For Aussie female teens, tampons are the go-to period product. So launch new Bonds Bloody Comfy Period Undies – a natural, more liberating way to period – we needed to reach them in a way they’d want to listen.

Enter ‘Bonds Unplugged’: an acoustic-style album featuring songs written by six of Australia’s most celebrated artists on their period, while wearing the Bloody Comfy Undies.

Awards summary: APAC Effies Branded Content, GOLD, APAC Effies Silver, RETAIL, D&AD Direct Shortlist, AWARD Branded Entertainment SILVER, AWARD Craft Music SILVER, Adfest Branded Entertainment Lotus SILVER, Spikes Entertainment BRONZE, Spikes Music BRONZE .